Private not Secret is a streetwear brand based in Edmonton, Alberta. Embracing the idea of meaning full message so we help people to connect or relate through our designs. 

Our motto "Just between me & you" exemplifies our connection to individua that they're not alone facing this world/realities.  

Silence is full of the unspoken, of deeds undone, of confessions to secret love, and of wonders not expressed. Our truth is hidden in our silence, Yours and I. — Ahmad  Shamloo