Private not Secret is a streetwear culture brand based in Alberta, Canada. Embracing the idea of meaningful design to help you express your individuality and to make a statement . All products are crafted with precision inspired by creativity.

Our motto "Just between me & you" exemplifies our connection to individual that they're not alone facing this world/realities. 

We're here to redefined the fashion, to make an expression

Silence is full of the unspoken, of deeds undone, of confessions to secret love, and of wonders not expressed. Our truth is hidden in our silence, Yours and I. — Ahmad  Shamloo